Marsha Walton of NYSERDA highlights of some of NYSERDA’s completed and ongoing behavior pilots, as well as give an overview of future work NYSERDA is planning in this area. Significant cost-effective energy-efficiency potential is not realized due to behavioral barriers that have nothing to do with the availability of energy-efficient technologies, project financing or cost-effectiveness. NYSERDA initiated a Behavior Research program in 2009 with the goal of empirically evaluating behavioral approaches for improving the efficacy of clean energy programs in New York State. NYSERDA hired Action Research to develop experimental design protocols for field implementation by eligible clean energy programs. Action Research, a third-party evaluation consultant, validates the evaluation’s results. The behavior research pilots that have been completed to date include a vanpool program, a college computer lab pilot, and NYSERDA’s New Construction Program and internal paper reduction campaign.
To follow along with the video, download the presentation slides Marsha Walton: Promoting Energy Efficiency and Conservation Using Behavior Principles and Community-Based Social Marketing.
Karen Ehrhardt-Martinez Contact/Bio
Climate, Mind and Behavior Leadership Council:
Dina Biscotti, UC Davis
Uwe Brandes, Urban Land Institute
Marilyn Cornelius, Stanford University
Jeff Domanski, Princeton University
Becky Ford, University of Otago, New Zealand
Ruth Greenspan-Bell, Woodrow Wilson Intl Center for Scholars
Lauren Kubiak, Natural Resources Defense Council
Skip Laitner, ACEEE
John McIlwain, Urban Land Institute
Nils Moe, Urban Sustainability Directors Network
Phil Payne, Gingko Residential
Roger Platt, USGBC
Jonathan Rose, Garrison Institute Board Member
Kurth Roth, Fraunhofer Institute
Jonathan Rowson, RSA
Rachael Shwom, Rutgers University
Jennifer Tabanico, Action Research
Jason Twill, Vulcan Inc.