Dr. Karen Ehrhardt-Martinez of the Garrison Institute and the University of Colorado discusses insights from the social sciences that help facilitate energy use reductions in buildings. She presents five myths and realities associated with energy saving measures, highlighting the social and human dimensions of energy conservation and four a part strategy using targeting, informing, motivating and empowering to generate a people-centered energy saving approach.
To follow along with the presentation, download the "Myths and Realities of Individual and Social Behavior: Using Social Science Insights to Reduce Energy Use in Buildings" powerpoint.
Karen Ehrhardt-Martinez Contact/Bio
Climate, Mind and Behavior Leadership Council:
Dina Biscotti, UC Davis
Uwe Brandes, Urban Land Institute
Marilyn Cornelius, Stanford University
Jeff Domanski, Princeton University
Becky Ford, University of Otago, New Zealand
Ruth Greenspan-Bell, Woodrow Wilson Intl Center for Scholars
Lauren Kubiak, Natural Resources Defense Council
Skip Laitner, ACEEE
John McIlwain, Urban Land Institute
Nils Moe, Urban Sustainability Directors Network
Phil Payne, Gingko Residential
Roger Platt, USGBC
Jonathan Rose, Garrison Institute Board Member
Kurth Roth, Fraunhofer Institute
Jonathan Rowson, RSA
Rachael Shwom, Rutgers University
Jennifer Tabanico, Action Research
Jason Twill, Vulcan Inc.