James Hoggan: Lessons on Climate Change Denial - What I Learned from Writing "Climate Cover-Up"

When James Hoggan started Desmogblog six years ago he was infuriated watching his colleagues shamelessly manipulate public opinion. He wanted to help people become more savvy about how the PR game really works. In writing Climate Cover Up, Hoggan realized that the problem was much deeper than the broken public conversation about climate change. His next book takes a closer look at the multifaceted nature of this problem and in conversations with spiritual leaders like the Dalai Lama and Thich Nhat Hanh to renowned social scientists like George Lakoff and Daniel Yankelovich, seeks guidance on how we can get society back on track for the sake of our health and the health of the planet on which we depend. In this talk, Hoggan shares some of the surprising insights and profound lessons from these conversations.