The Social Brain and the Diffusion of Pro-Social Behavior is a background paper by John Gowdy for the Garrison Institute's Climate, Mind and Behavior Program, January 2011. "As society considers how to motivate humans to address the challenges of climate change, increasing attention is turning to biological insights into human behavior, an inquiry that is starting to supplant the economic paradigm of the 'rational actor' (a model individual who instinctively profit maximizes and optimizes behavior)..."
Behavioral Economics, Neuroeconomics, and Climate Change Policy Baseline Review is a background paper by John Gowdy for the Garrison Institute’s Climate, Mind and Behavior Program, March 2010. "It has been suggested that public acceptance of the aggressive policies needed to mitigate the most serious damages from further climate change could be enhanced by a better understanding of the mental models people use to evaluate long term risks..."
Climate, Mind and Behavior Leadership Council:
Dina Biscotti, UC Davis
Uwe Brandes, Urban Land Institute
Marilyn Cornelius, Stanford University
Jeff Domanski, Princeton University
Becky Ford, University of Otago, New Zealand
Ruth Greenspan-Bell, Woodrow Wilson Intl Center for Scholars
Lauren Kubiak, Natural Resources Defense Council
Skip Laitner, ACEEE
Nils Moe, Urban Sustainability Directors Network
Phil Payne, Gingko Residential
Roger Platt, USGBC
Jonathan Rose, Garrison Institute Board Member
Kurth Roth, Fraunhofer Institute
Jonathan Rowson, RSA
Rachael Shwom, Rutgers University
Jennifer Tabanico, Action Research
Jason Twill, Vulcan Inc.