Sarah Gibson

The Power of Conversation: A Human-Centered Approach to Engagement

Understanding what energy efficiency means to people—the good and the bad—is the underpinning of effective engagement tools. Techniques such as conversation-platforms, humor, creativity, and participatory practices can help create cultures in buildings that allow people to laugh, learn and get real about the changes we need to make. Drawing on emerging conversation-based tools, including Brand Cool’s work with NYSERDA’s Multifamily Performance Program, we illustrate how a human-centered approach helps design and implement better engagement strategies.

Sarah Gibson, Director of Client Services, Brand Cool