Karen Ehrhardt-Martinez

Myths and Realities of Individual and Social Behavior

Dr. Karen Ehrhardt-Martinez of the Garrison Institute and the University of Colorado discusses insights from the social sciences that help facilitate energy use reductions in buildings. She presents five myths and realities associated with energy saving measures, highlighting the social and human dimensions of energy conservation and four a part strategy using targeting, informing, motivating and empowering to generate a people-centered energy saving approach.

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