Jonathan Rowson

Social Networks and Behavior Change

At the Garrison Institute’s 2011 Climate, Mind and Behavior Symposium, Dr. Jonathan Rowson of the Royal Society for the encouragement of the Arts, Manufactures and Commerce (RSA) discusses habitual and contagious behavior change. He presents a social change process as well as a behavior change process, focused on how our individual behaviors and habits are formed. Changing behavior, he points out, is not about individuals and will power, but rather about the groups and networks of which we are each a part. He puts forth a social network analysis as a means of facilitating behavior change. T