The Social Brain and the Diffusion of Pro-Social Behavior – CMB 2011 Report

This is a background paper by John Gowdy for the Garrison Institute’s Climate, Mind and Behavior Program, January 2011. “As society considers how to motivate humans to address the challenges of climate change, increasing attention is turning to biological insights into human behavior, an inquiry that is starting to supplant the economic paradigm of the ‘rational actor’ (a model individual who instinctively profit maximizes and optimizes behavior)…”

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