Lauren McDonnell

Lauren McDonell: Aspen: ZGreen Program

At the Garrison Institute’s 2011 Climate, Cities and Behavior Symposium, Lauren McDonell, the Environmental Initiatives Program Manager for the City of Aspen, decscribes the city’s ZGreen Business Certification Program, working to promote green behavior among city businesses. She explains the program’s key components, including outreach strategies, certification guidelines, and support structure.