Part 1: Jonathan Rose at Climate, Buildings and Behavior, May 2010

In this five part presentation series, Jonathan Rose discusses the emerging fields of behavioral and neuro-economics, highlighting their potential as useful frameworks from which to understand and address issues of climate change. In Part 1, Jonathan Rose begins a discussion of the failure of classical, welfare economic theories to account for actual, human behavior and choice; Rose suggests that the fields of neuroeconomics and behavioral economics can offer better explanations of actual, observed behaviors. The video ends with a discussion of the ultimatum game.