David Gershon

Part 2: David Gershon at the Garrison Institute, May 2010

David Gershon discusses Everett Roger’s book, “Diffusion of Innovation,” highlighting the idea that there are four types of people who respond to innovation. Gershon moves on to discuss his own work related to crafting a new strategy for social change, Social Change 2.0. Gershon presents simple actions in the form of recipes, taken from his “Green Living Handbook,” that individuals can take to reduce their ecological footprint in six key areas in which human, environmental impact is greatest. Presented at the Garrison Institute’s Climate, Buildings and Behavior Symposium, May 2010.