Part 3: Jonathan Rose at Climate, Buildings and Behavior, May 2010

Jonathan Rose presents on several human behavioral tendencies, including the use of heuristics to make quick decision, the tendency to act altruistically when incentives are made to appeal to the we-map, the desire for fairness and group acceptance, the tendency to the greatly discount future value, and the bias towards maintaining the status-quo. Rose asserts that knowledge of these behavioral characteristics can be of practical import.